Banya No.1 × ZIMAThe next step ↗
A winter partnership · November 2026 – February 2027

Two destinations.
One warm welcome.

Warming winter with natural flavours, shared tables and heartwarming discoveries.
An invitation for connection.

A concept by Polina D.C. Arntvel · ARTDOBRO LTD

North Star campaign visual: warm banya setting on the left and a winter restaurant table on the right, with the Warming Your Heart and Soul This Winter headline

Our North Star visual. Original artwork; the updated November-to-February journey is outlined below.

01 / The invitation

From the steam room
to the winter table.

Guests discover a second destination through the one they already know.
One recognisable campaign connects the whole experience.

10%

off the guest’s next eligible partner visit

A small card with a traceable partner code accompanies the bill or visit. A clear invitation to book Banya No.1 or enjoy ZIMA.

Something to discover.
Something to take home.

Banya hats at ZIMA. ZIMA’s bottled infusions at Banya No.1. From December, a seasonal plate in each venue brings the partnership onto the menu.

Proposed products, recipes and offer conditions are for joint approval.

From ZIMA, with warmth

Your next stop:
Banya No.1.

10% off your eligible partner visit · Promo codeZIMA BANYA

NOVEMBER 2026 – FEBRUARY 2027

Given at ZIMA · Redeemed at Banya No.1

From Banya No.1, with warmth

Your next stop:
ZIMA.

10% off your eligible partner visit · Promo codeBANYA ZIMA

NOVEMBER 2026 – FEBRUARY 2027

Given at Banya No.1 · Redeemed at ZIMA

Promo-card concepts. Final redemption conditions and reverse-side terms to be agreed by both teams.

02 / In the feed

This is how
the winter could look.

A shared visual language: warm amber, soft cream lettering, natural textures and a welcoming table. Three moments in one story.

On your phone, swipe through the creative previews →

The invitationNovember’s joint launch. Introduce the partner offer and make the next visit feel natural.

The winter tableDecember’s menu reveal. Two seasonal plates, photographed in the same campaign style.

The take-home momentGift ideas and the proposed signature infusion keep the story visible throughout winter.

Illustrative creative mockups, not final product photography. Approved assets adapt to feed posts, Stories and joint Reels.

03 / In the venues

One design.
At home in both places.

A discreet leaflet on reception or alongside the bill. The same artwork, the same paper and one shared print run.

Tap the preview to enlarge.

Visible, without taking over.

A6 format. Both brands together. One headline, one guest benefit and a short instruction. Standard full-colour printing keeps production simple.

A small code. A clear journey.

Each venue has its own promo code: ZIMA BANYA for guests referred by ZIMA, and BANYA ZIMA for guests referred by Banya No.1. The reverse carries validity, redemption details and the agreed offer terms.

04 / The season

Start with curiosity.
Build into a ritual.

November 2026

Let the audiences meet.

Launch the reciprocal visit offer, printed cards, first retail products and joint Instagram announcement. Special-dish orders are not required for the proposed November offer.

From 1 December

Bring the collaboration to the table.

The Banya Plate joins ZIMA’s winter menu, highlighted with a soft green outline. The ZIMA Winter Plate appears at Banya No.1. Reveal the proposed signature infusion after tasting and approval.

December – 28 February

Keep the warmth moving.

Continue the partner offer, winter dishes and gift selection, supported by Stories, Reels and a proposed winter ZIMA Magazine feature. Review redemptions together and refine the campaign.

05 / A shared winter flavour

A new winter signature.

Pine and mandarin: a starting point for a tasting with the ZIMA and Banya No.1 teams. Something distinctive to the collaboration, rather than a repeat of the existing cranberry or horseradish flavours.

Recipe to develop togetherSeasonal plates to approveMagazine feature to coordinate

A separate On Demand Concierge newsletter can introduce another audience, with its own partner codes and agreed launch plan.

06 / The next step

Shall we bring
this winter to life?

If you agree to this approach, please let me know and I’ll send you the Partnership & Referral Agreement by email for review and signature. Once the agreements are signed with both venues, we’ll connect the teams, confirm the offer and prepare the launch together.

One concept. One coordinated campaign. A clear plan from November through February.

Enlarged leaflet concept preview